wow factor

From the school of excellent design comes a lecture on your lights being dimmed.

Maybe because they didn't invent it, lightbox is proclaimed uncool.

Was it a slow day at UI heaven?

Instead of dumping on something that's more than a ripple on the web design pond might I suggest they attempt to add value instead of proclamations.

People worked their arses off solving issues related to Flash while 37 Signals resorts to sanctimonious dismissal.