wow factor

A Brief Message
200 words or less about design

Khoi Vinh, Site Design

... each entry weighs in at no more than two-hundred words, and why we're going to be inviting a wide swath of design thinkers to pen Brief Messages. The way I described it to a friend is that I'd like someone to read an article at A Brief Message and think to herself, "Wow, I just read something really smart written by someone really smart, and I still have time left over..."

Steven Heller. Illustrated by Jennifer Daniel and Erin Sparling

"Do you think print is dying?"
After a nervous chuckle, I asked how he reads the newspaper. The answer: "On the Internet."
Okay, he's under 30. But the other night I asked two friends, both over 60, the same question. The answer was the same.