wow factor

I wasn't happy with Woolworth's claim about their new Fresh Food logo when they released it... "Australia's new symbol for Fresh Food"
Now Apple are challenging the design.

This will be interesting to watch.
While Woolworths claim to be the "Fresh Food People" they also retail Mobile Phones, Petrol, Booze, Specialist Electronics, Gambling, Home Hardware etc. Their "Peeled Apple" logo features in some of these non fresh food retail outlets, so attention from Apple is understandable.