wow factor

All Greg Storey's work: Hired

"Hired" conveys confidence, expectation and trust without being open ended.

A word most of us can connect with.

Beef up, Schwarzenegger tells Obama

That's why I want to invite Senator Obama because he needs to do something about those skinny legs. I'm going to make him do some squats.

Barack Obama might just take you up... how about an hour, head to head, on a basketball court.
I'll pick endurance over appearance any day.