wow factor

The Board of ABC Television and some marketing wankers have decided to add numbers to differentiate between the ABC's three channels...1, 2 and 3.

These dropkicks even flew an idea bubble that they would get rid of the strongest brand icon in Australia...

That was killed by the barrage of better judgement from ABC lovers and hater's alike.

The solution..... combine them both into a single BIG block that now has a background colour as well.

So now, when we taxpayers watch our taxpayer funded ABC we have to suffer this bloody big double branded watermark no matter which ABC channel we watch, all that changes is the numeral and colour of the rectangle. Previously it was a very transparent version of the ABC logo.

Why, if they need differentiation, didn't they just keep the small logo and place the 1, 2 or 3 beside it?

1   2   3

A couple of quick and dirty photographs...

Original TV watermark

New TV watermark

I did like the ABC TV Forum post....

Hoorah! Finally the ABC is confident enough to identify itself with the new screen mark rather than the old watermark that meekly resembled embarassment. Why not take it up a few more notches - I'd like to see it blink and certainly much brighter.

Update:

Recent Responses

"New ABC TV watermarks

Thursday 14, February 2008

Issue: The ABC has received a large volume of feedback about the new ABC1 and ABC2 watermarks which appeared on-air from Friday 8 February 2008."

There is a glaring error in the above statement. The word feedback should be replaced with complaints.