wow factor

Microsoft's reaction to the new iPods was to discount Zune, which is not taking the high marketing ground.
Maybe they have Zune 2 coming and want to clear the decks or hold market share.

I'm surprised that they don't emphasise points of difference.

I remember Ballmer's squirting excitement and therefore Zune's key point of difference to iPods.

I would love to point my iPod at Louie's iPod and squirt him Bob Dylan's fine Workingman's blues

So, can these iPod's squirt? I fear not.