wow factor

Clearification

What can only be one small part in the marketing ramp up for Vista. A Flash site that makes you want to throttle Demetri and avoid anything related to Vista.

Source: David Berlind

But, Demetri talks about embarking on a 28-city tour called the "Hold it In" tour which will involve a tour bus that he invites you to pee on, if you want

After dopey Demetri you might want to read something a bit more concrete...
Adrian Kingsley-Hughes: Vista could cost upgrade enthusiasts serious money