wow factor

Mozilla call's it Personas. After going through the built in offering, I'll stick with browser bling

Personalising your browser might be a great point of difference in the battle for market share however I look forward to some more usable themes that don't have me searching for basic icons amongst the snow flakes, waterfalls and foxes.

via: Read Write Web, also sporting a new design.

View some examples..

Follow up:

The good.

The bad

The useless