wow factor

Tom Coates has minimised and simplified PlasticBag.org

I find it a timely exercise, after being blown away by the recent launch of Garrett Dimon.

Content is what you see and what you get, which is appropriate for such a fine writer as Coates. As with Dimon's site, everthing you need and expect is there, folded into the flow of the site with little or no trace of formal menus, panels etc etc.

A slice of Tom's words on the redesign...

here's a bit of my general frustration with people doing things that seem to me to be working in opposition to the media, there's a dash of my desire to keep refining an artificial/manufactured aesthetic for plasticbag.org and there's a large stinking block of trying to strip away all the guff that has accumulated around my site over the last few years.

Weirdly, I think I'm also secretly hoping that by going so stark that people find the site intimidating and unfriendly. I've written before about how hard I find it to write when everyone's watching.

Associated links are Nick Finck's pushing the limits and Garrett Dimon's I like big buttons