wow factor

...the cellphone app store takes the trophy as the Tech Idea of the Year.

It’s a Pogie - NYTimes.com

David Pogue lists a fine array of contenders and I agree with his selection of the "cellphone app store" as the winner.

Without spending more than $30, apps have transformed my iPhone into a powerful netbook. So much so that my next "real computer" will be a desk bound iMac.