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Starbucks Australia - a Sub Prime Coffee Meltdown

685 partners to be sacked with 6 days notice

The person responsible for all of this has also been sacked back in the good old USA. His hyperactive worldwide expansion of this ordinary chain of Coffee shops was based on ego, not research.

Post war Australia was blessed with an amazing flood of Italian immigrants who taught us more about good food, great coffee and dining out than anyone could have imagined.

Starbucks should have visited Lygon Street Melbourne or Norton Street Sydney to gain an appreciation of what shaped Australian's love of great coffee and atmosphere.

Instead they delivered poor product at a premium price and the supposed cool just didn't cut it.

Apart from the 685 workers, oops partners, who will be out of work I'm glad they have folded.

Related SMH article.

Posted on 29 July 08 in Categories: point of view
Tags: starbucks

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