wow factor

About the Email Standards Project

“The Email Standards Project is about working with email client developers and the design community to improve web standards support and accessibility in email. The project was formed out of frustration with the inconsistent rendering of HTML emails in major email clients.

Our mission is to drive the use and support of web standards in email, working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for designers and readers, and we’d love your help.”

This project is not before time. The variation in compliance with standards is telling as the Gmail score shows.

A Campaign Monitor initiative that sets high standards in testing the strengths and weaknesses of all major email clients. It deserves strong support from anyone wanting to design CSS/HTML emails that will be accessible and look great no matter what email client is used.

Zeldman’s take on it