wow factor

I understand online Media sites are edited for clicks. It justifies them getting outfits like Microsoft to advertise IE8 on their front page. However, when they pick a US story from AP and don't identify it a such in their heading, they are playing games.

It's not until you click the story that you find it's under the World News section. The tragedy is not reduced because it occurred in Albuquerque's Alvarado Park, however it's a long way from NSW Australia, the SMH's home State, where close family and friends live. Editorial games like this are not appreciated.