wow factor

Today, October 11, 2007, Asher Moses of the SMH rushes to press with...
Revealed: Apple's Sydney shopfront - Technology - smh.com.au

Apple's secretive plans for an official retail store in Sydney - understood to be the first in the southern hemisphere - have been revealed in council documents, which suggest it's unlikely the store will open for business before mid-2008.

Mr Moses either knows how to Google or he's very late to the story.

This was real news back in February...
Sydney and Melbourne Apple store plans thanks to Whirlpool Forums